CVPromise Promotoras are bilingual trained parents from the neighborhood who serve as an important linkage between programs and Castle Park community. Promotoras will be visible throughout the neighborhood and at parent centers and literacy cafes informing, sharing and engaging families and students about CVPromise programs that meet their specific need.

The Promotora model is based on a Latin American program-type that reaches underserved populations through peer education. This means that promotores come from the same neighborhood, speak the same language, and usually share some of the same or similar life experiences as the community members they serve.